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World Barista Championship (WBC)

The global annual barista competition where competitors present one of each — espresso, milk drink, signature drink — scored by sensory judges.

Category: Certifications, Safety & Standards

The annual global barista competition in which national champions present three rounds of drinks — espresso, milk drink, and signature drink — judged on flavour, technical skill, presentation, and the story behind the coffee.

Why it matters — The WBC is the most-watched event in specialty coffee. Equipment choices and techniques showcased at the WBC tend to predict commercial coffee trends 2–3 years ahead.

Good to know

  • Australia has produced multiple World Barista Champions. The country consistently competes in the top 10.
  • Competitors source coffee directly from origin and prepare it for months — the routines are a craft showcase, not just a presentation.