Who he is
Korean-Brazilian, 2023 World Barista Champion, founder of Um Coffee Co (São Paulo). Mazzer global brand ambassador.
Philosophy
- Brazil deserves the same fine-coffee respect as Ethiopia or Panama.
- Innovation at origin — yeast-inoculated fermentation, custom drying protocols.
- Showmanship matters: a competition routine is a piece of theatre as much as a tasting.
Notable quotes
"Brazil is not just commodity coffee. We can grow Geisha. We can grow champions."
Signature gear & coffee
- Sanremo · Mazzer ZM
- Um Coffee Co Brazilian Geisha and yeast-fermented Bourbon
Known for
- 2023 WBC champion
- Founder, Um Coffee Co
- Mazzer brand ambassador
Championships
2023 · World Barista Championship
Champion- Sponsor
- Um Coffee Co