Who they are
Chris Baca is a veteran coffee professional, educator, and content creator based in Santa Cruz, California. He is the co-founder of Cat & Cloud Coffee and is widely recognized for making specialty coffee accessible through his high-energy, personality-driven YouTube channel and the Cat & Cloud podcast.
Philosophy
- Radical Accessibility: Breaking down the "snobby barista" stereotype to make high-end coffee techniques approachable for everyone.
- Emphasizing Hospitality: Believing that the way a customer feels is just as important as the quality of the drink served.
- Workflow Efficiency: Focusing on ergonomics and repeatable systems to improve the quality of life for working baristas.
- Authentic Communication: Using an "off-the-cuff," transparent style to discuss the realities of the coffee business and personal growth.
Notable quotes
"We're in the business of people, and we just happen to serve coffee." "The best coffee in the world doesn't matter if the person across the counter makes you feel like an idiot for asking a question."
Signature gear & coffee
- La Marzocco Linea PB: The workhorse machine often featured in his professional workflow tutorials.
- E65S GbW Grinder: Frequently cited for its efficiency in a high-volume cafe environment.
- Fellow Stagg EKG: His go-to kettle for precision pour-overs and home brewing content.
Known for
- Cat & Cloud Coffee: Co-founding the influential roasting company and retail brand alongside Jared Truby and Charles Jack.
- YouTube Education: Producing a vast library of tutorials covering everything from milk steaming basics to advanced espresso theory.
- The Cat & Cloud Podcast: Co-hosting long-form discussions on business, leadership, and specialty coffee culture.
- Competitive Pedigree: His background includes years of high-level regional and national barista competition experience that informs his technical teaching.