Who they are
Sam, better known by her digital moniker CoffeeBae97, is a prominent American coffee content creator and influencer. She is widely recognized for her visually stunning, ASMR-style coffee preparation videos that have popularized aesthetic home brewing for a global audience of millions.
Philosophy
- Visual Storytelling: Sam focuses on the "aesthetic" of coffee, prioritizing high-quality cinematography, satisfying sounds, and clean presentations.
- Approachable Luxury: Her content emphasizes that café-quality drinks and creative cocktails can be recreated in a home kitchen.
- Texture and Layers: Much of her work explores the physics of coffee, specifically focusing on gradient layers, cold foams, and the visual integration of milks and syrups.
- Experimental Flavors: She advocates for pushing the boundaries of traditional coffee by incorporating seasonal ingredients, unique spirits, and artisanal garnishes.
Notable quotes
"I really just started posting because I loved the process of making coffee; I never expected it to turn into a community."
Signature gear & coffee
- Breville Barista Express: Often featured for her espresso-based drinks and textured milk.
- Fellow Stagg EKG: Her go-to kettle for precise temperature control and sleek aesthetic.
- Unique Glassware: She is well-known for using a variety of textured, ribbed, and vintage-style glassware that defines her visual brand.
Known for
- Viral Espresso Martinis: Famous for her "Frozen Espresso Martini" recipe and other creative riffs on coffee cocktails.
- ASMR Content: Establishing a signature style of dialogue-free videos focusing on the sounds of clinking ice, pouring liquids, and grinding beans.
- Social Media Influence: Amassing a massive following across TikTok and Instagram, bridging the gap between specialty coffee and mainstream lifestyle content.
- Creative Lattes: Popularizing unique aesthetics such as the "Blue Matcha" and various "Dirty Chai" variations using colorful ingredients.