Fritz Storm
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Fritz Storm

Barista educator · Estate Coffee

Copenhagen, Denmark

2002 WBC Champion and global barista educator.

Who he is

Danish, 2002 World Barista Champion and one of the first global barista trainers — still active as an educator decades later through La Marzocco's training programs.

Philosophy

  • Fundamentals never go out of style. Distribution, dose, temperature, milk.
  • Train the trainer. Build educators, not just baristas.

Notable quotes

"Most 'new' techniques are old techniques rediscovered with new tools."

Signature gear & coffee

  • La Marzocco machines (lifelong educator partner)
  • Estate Coffee, Copenhagen

Known for

  • 2002 WBC champion
  • Decades of WCE/SCA training and judging

Championships

2002 · World Barista Championship

Champion
Sponsor
Estate Coffee