Hidenori Izaki
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Hidenori Izaki

Barista; coach · Maruyama Coffee

Tokyo, Japan

2014 WBC Champion. Coached Sasa Sestic to his 2015 title.

Who he is

Japanese, 2014 World Barista Champion — the first Japanese WBC winner. Founder of Samurai Coffee Experience and now a global educator and consultant.

Philosophy

  • Service as ceremony. Japanese hospitality (omotenashi) applied to specialty coffee.
  • Detail is craft. From water temperature to cup placement, nothing is incidental.
  • Coffee educators carry a duty to the whole supply chain.

Notable quotes

"Hospitality is the seasoning that makes a great coffee unforgettable."

Signature gear & coffee

  • La Marzocco · Mythos
  • Maruyama Coffee (during competition years)

Known for

  • 2014 WBC champion
  • Bringing a distinctly Japanese hospitality lens to the world stage

Championships

2014 · World Barista Championship

Champion
Sponsor
Maruyama Coffee