Jack Simpson

Who they are

Jack Simpson is a professional barista and hospitality leader based in Melbourne, Australia, representing the world-renowned Axil Coffee Roasters. He is most recognized for his rapid ascent in the competitive coffee circuit, culminating in winning the 2025 World Barista Championship in Jakarta.

Philosophy

• Precision and Persistence: Known for a meticulous approach to routine building, often spending months refining split-second movements and flavor descriptions.
• Innovating the Traditional: Simpson often focuses on elevating classic coffee profiles through modern processing and advanced extraction techniques.
• Team-Centric Success: He advocates for the "Axil way," emphasizing that a world-class performance is the result of a collaborative effort between the roaster, the coach, and the barista.
• Transparency in Service: His competition styles emphasize clear communication of taste notes and tactile experiences.

Notable quotes

"Winning the WBC has been a dream for a long time, but doing it with the team at Axil makes it mean so much more."

Signature gear & coffee

• Victoria Arduino Black Eagle Maverick: The standard machine for his championship-winning runs.
• Mythos Grinders: Used extensively for his espresso courses during competition.
• Gesha Varieties: Simpson is known for working with high-end Gesha coffees to achieve complex acidity and floral notes.

Known for

• 2025 World Barista Champion.
• Multi-time Australian National Barista Champion: Dominating the AUBC circuit prior to his world title.
• Axil Coffee Roasters Leader: A key figure at the Melbourne-based roastery known for producing championship-level competitors.
• Milk Tech Innovation: Recognized for using specialised milk treatments to enhance the sweetness and texture of milk-based competition beverages.