Who they are
Kyle Rowsell is a prominent Canadian coffee educator, content creator, and the founder of September Coffee Co. Based in Ottawa, he has built a global following by bridging the gap between specialty coffee professionals and home brewing enthusiasts through high-quality visual storytelling.
Philosophy
- Aesthetic Accessibility: Believes that top-tier coffee education should be visually engaging and easy for the home user to digest.
- Methodical Testing: Known for rigorous side-by-side comparisons of gear, emphasizing repeatability and workflow over marketing hype.
- The "Slow Coffee" Lifestyle: Promotes manual brewing as a ritual that encourages mindfulness and appreciation for the supply chain.
- Roasting for Clarity: Through his roasting company, he advocates for a light-to-medium roast profile that highlights the inherent terroir and sweetness of the bean.
Notable quotes
"The best way to learn about coffee is simply to taste it side-by-side. Comparison is the greatest teacher in refining your palate."
Signature gear & coffee
- Fellow Stagg EKG: Frequently features the kettle for its precision and aesthetic in his brewing guides.
- Orea V3 Brewer: A frequent proponent of flat-bottom drippers for their consistency and clarity.
- September Coffee Co. - "Bright" Series: His roastery focuses on seasonally curated lots categorized by flavor profiles.
- Weber Workshops HG-2: Often utilizes high-end manual and electric grinders to demonstrate the impact of grind quality on the final cup.
Known for
- YouTube Channel: His self-titled channel is a leading resource for detailed reviews of high-end home espresso machines and grinders.
- Founder of September Coffee Co.: Launched in 2022, the roastery has quickly become a staple in the international subscription scene.
- Home Barista Aesthetics: Widely credited with popularizing the "clean desk" coffee station aesthetic on Instagram and Pinterest.
- Workflow Optimization: Specialized guides on dialing in espresso and perfecting the pour-over technique for beginners.