Who he is
Australian, 2012 World Brewers Cup Champion and 2013 WBC Runner-up. Founder of Barista Hustle (education) and ONA Coffee Melbourne alum. One of the most influential technical voices of his generation.
Philosophy
- Grind matters more than almost anything else. Popularised the EK43 as an espresso grinder at WBC 2013.
- Education should be free / cheap and rigorous. Barista Hustle exists to remove the gate-keeping around technique.
- Brew filter-grade coffees as espresso. Sweet, juicy, low-dose, high-yield.
Notable quotes
"The best espresso machine in the world won't fix a bad grinder."
"Stop guessing. Start measuring. Then start tasting again."
Signature gear & coffee
- Mahlkönig EK43 (the grinder he made famous in espresso)
- La Marzocco Strada · Mahlkönig Peak
- Pulsar pourer, Barista Hustle WDT tool, refractometer-led workflow
Known for
- 2012 WBrC champion
- Defining the modern light-roast espresso style
- Founder of Barista Hustle — courses on espresso, filter, milk, and roasting
Championships
2013 · Australian Barista Championship
Champion- Sponsor
- ST. ALi
2012 · World Brewers Cup
Champion- Sponsor
- ST. ALi
2012 · Australian Brewers Cup
Champion- Sponsor
- ST. ALi
2011 · Australian Brewers Cup
Champion- Sponsor
- ST. ALi
2011 · Australian Barista Championship
Champion- Sponsor
- Sensory Lab / ST. ALi

