Matt Winton

Who they are

Matt Winton is an Australian-born professional barista and roaster based in Zurich, Switzerland, widely recognized as the 2021 World Brewers Cup Champion. He is a co-founder of Rose Coffee Roasters and is highly regarded in the specialty coffee community for his technical precision and approachable teaching style.

Philosophy

• Accessibility in Brewing: Advocates for techniques that are repeatable for home brewers while maintaining competition-level quality.
• Radical Transparency: Believes in sharing every detail of a recipe, from water chemistry to agitation levels, to foster industry growth.
• Quality over Quantity: Focuses on small-batch roasting and sourcing exceptional micro-lots that highlight specific terroir expressions.
• Experimental Mindset: Encourages baristas to challenge "established rules" of brewing through rigorous testing and sensory analysis.

Notable quotes

"The goal of a competition routine isn't just to win; it's to push a new idea forward that others can actually use in their cafes."

Signature gear & coffee

• Hario V60: His primary tool for his signature multi-pour method.
• Acaia Pearl: His preferred scale for the high-speed response time required for precise agitation.
• Comandante C40: Frequently associated with his travel setups and manual brewing workshops.
• Eugenioides Coffee: Famously used this rare, low-caffeine species during his World Brewers Cup run.

Known for

• 2021 World Brewers Cup Champion: Secured the title representing Switzerland.
• Rose Coffee Roasters: Co-founded this Zurich-based roastery which has become a hub for high-end specialty coffee in Europe.
• Multi-National Competitor: Has successfully competed in both Barista and Brewers Cup disciplines across different national chapters.
• Educational Content: Known for clear, technical breakdowns of brewing science on social media and industry platforms.