Who she is
Better known online as @morgandrinkscoffee, Morgan Eckroth is a US barista and content creator with millions of followers across TikTok, Instagram and YouTube. She won the 2022 US Barista Championship and competed at the World Barista Championship.
Philosophy
- Coffee should be welcoming. Skill-shaming gate-keeps the craft and turns people away.
- Show the process, not just the result. Behind-the-scenes content de-mystifies what cafés actually do.
- Competition coffee and home coffee are the same craft at different intensities.
Notable quotes
"There is no 'right' way to drink coffee — there is just the way you like it."
"Specialty coffee has a friendliness problem, not a quality problem."
Signature gear & coffee
- Breville Dual Boiler / Bambino Plus (recommends for home)
- Onyx Coffee Lab beans · Niche Zero / DF64 grinder
- WDT tool, puck screen, Normcore distributor
Known for
- 2022 US Barista Champion
- The most-followed barista on TikTok
- Mainstreaming specialty coffee for a Gen Z audience