Who they are
Whole Latte Love is a leading American coffee equipment retailer and educational powerhouse based in Rochester, New York. Founded by Marc Buckman, the brand is widely recognized for its high-production-value YouTube channel that serves as a definitive resource for home espresso enthusiasts and prosumers.
Philosophy
- Empowering the home barista through deep technical knowledge and accessible education.
- Transparency in performance, providing side-by-side comparisons of internal components and machine build quality.
- Longevity and maintenance, emphasizing that a machine is only as good as the care and water filtration provided for it.
- The "Prosumer" bridge, helping coffee lovers transition from entry-level gear to commercial-grade equipment at home.
Notable quotes
"Our goal is to help you make the best coffee at home."
Signature gear & coffee
- Gaggia Classic Pro: Famously associated with their beginner-to-intermediate tutorials and modifications.
- Profitec & ECM: Long-standing partnerships and technical deep-dives into these German-engineered espresso machines.
- Ceado Grinders: Often featured as their high-end pairing for prosumer espresso setups.
Known for
- Long-running YouTube channel with thousands of in-depth equipment reviews and tutorials.
- Marc & "Brewing Beyond" segments focused on practical home espresso advice.
- Whole Latte Love Crema Wave: Their house-brand espresso blend.
- Customer-support legacy: Tech and parts support for prosumer machines that has helped popularize home espresso in North America.